Top User Acquisition Growth Hacks for Apps By Sachin Dev Duggal
Shoto and sd2labs recently co-hosted a webinar with RocketSpace where I outlined some of my favorite strategies and user acquisition hacks for apps. I refer to these strategies as the “magic” — or the glue — that increases adoption and promotes long term engagement. The 3 keys to creating “magic” Within 50 seconds of downloading an app, users decide to get started or jump ship. The first thing the user sees — whether it’s copy, colors, a splash screen or permissions — is critical to the first impression your app makes and, potentially, its long-term success. So how do you make “magic” happen? Appeal to the (1) motivation, (2) ability and (3) triggers in the process of adoption (a.k.a. the first 50 seconds). Let’s break it down: Motivation = satisfy a need or emotion — the one thing that will blow users’ minds. We created the following push notification on Shoto to create this motivation: “Your friend X has 50 photos to share with you.” It creates excitemen